The role of Innovation, Knowledge Management and Entrepreneurial Bricolage to gain Competitive Advantage in textile industry: Moderating effect of Absorptive Capacity and Market Turbulence
Keywords:Innovation, Knowledge Management, Entrepreneurship
The Main purpose of the research was to examine how a textile firm's ability to maintain a competitive advantage is influenced by the interplay between innovation, knowledge management, and entrepreneurial bricolage. In addition, the role of absorptive aptitude as a moderator of these correlations was investigated and evaluated. There was also a focus on the volatility of the market acts as a dampener in the relationships we've already discussed. An entire group of people to whom the results of a study will be applied as a whole is called a population. This research endeavor will focus on the Pakistani textile industry. The 362 members of the All Pakistan Bed Sheets and Upholstery Manufacturing Association (ABUMA) were contacted to compile the list of textile companies. The purpose of this research was to examine the relationships between innovation, knowledge management, entrepreneurial creativity, and competitive advantage. In addition, the study aimed to assess the moderating roles of absorbency and market volatility in the aforementioned correlations. Multiple regression analysis was used to examine the hypotheses. Next, we'll talk about the direct connections between independent and dependent variables, after which we'll analyze how ACAP and MT could modify those associations. Only 3 of the 9 hypotheses tested were correct. Policymakers in the textile industry will find the study's conclusions useful. Companies can use these findings to make strategic decisions that give them an edge in the market. The research shows that firms should place an emphasis on entrepreneurial bricolage if they want to get an edge over their rivals. Consequently, it is suggested that leaders in the sector put in place protocols to make optimal use of the aforementioned resources. They ought to make the most of the resources at their disposal and of the synergies between the various resources.